Article – Films, an Exercise in Selling you Stuff.

TL;DR – While films are here to entertain, they also have an increased chance of selling you all sorts of things

CAT in Skyfall. Image Credit: MGM.

Article

Today one of the biggest films in recent memory Avengers: Endgame has launched and with it comes reviews, calls for no spoilers, marketing and PR, but also a similar trend we see with every major movie release recently and that is comments about product placement. This is something that is not new for the movie universe, indeed it was being lampooned all the way back in 1992 in Wayne’s World. However, it does feel like it is becoming more of an issue these days, or at the very least it is more in your face.

So why is this important? Well, for many reasons, the first being that companies are using films to pepper you with ads when your subconscious has lowered its usual defences that it uses to ignore advertisements. Sometimes these are very obvious like when on Chuck they would stop to explain the Subway sandwich they are having, or on Cougar Town when they would stop to explain the Subway sandwich they are having, or on Community when they … okay look Subway does this a lot. Fun fact, when writing this article I double checked I was right about the Subway integration and lo and behold before the YouTube videos of the shows was a new ad for Subway. While this is all a bit silly, it is also important because advertisers pay a lot of money to do it. PQ Media found a 14% increase in spending on product placement in 2017 alone.

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Movie Review – Creed II

TL;DR – While it may tread along a path that is a bit predictable, the commitment of the actors and the emotion make it a must-see film.    

Score – 4.5 out of 5 stars

Post-Credit Scene – There is no post-credit scene

Creed II. Image Credit: MGM/Warner Bros.

Review

Back in 2015, I didn’t really have any great desire to go see the first Creed film, a spin-off of a long-running boxing series that had felt like it was running out of steam didn’t seem like an enjoyable time in a world where remake after remake was getting greenlit. However, some people that I trust called me on my reluctance and really recommended it, so reluctantly I went and soon discovered how wrong I was. It was a beautiful film of struggle and triumph, fighting when no one believes in you, and how we battle both are internal and external demons. It was the film that immediately put Michael B.Jordan, Tessa Thompson, and Ryan Coogler on my radar of performers to watch out for and ended up on my Top 10 Films of 2015 list. So when I heard they were doing a sequel I was incredibly excited, when I heard Ryan was not directing or writing it, I got a little concerned, but now I have seen it once again I should have known better.   

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Movie Review – Spectre

TL;DR – Not as good as Skyfall in any real respect, but much better than Quantum of Solace

Score – 2.5 out of 5 stars

Spectre. Image credit: MGM/Sony.

Review

If I had been reviewing Spectre right after Quantum of Solace I think I would have been much more favourable to it, simply because any Bond film has to be better than that mess. However, between now and then we’ve had Skyfall, which ditched all the story baggage they had been building upon for a standalone Bond adventure and it was a much better film. Alas Spectre decides you know what’s good let’s go back to all that lore we were building up ‘cause you know what people loved that. Ok look it is not that bad, there are some really great moments, there is just a lot of faff you have to get through as well.

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