– While films are here
to entertain, they also have an increased chance of selling you all sorts of
Today one of the biggest films in recent memory Avengers:
Endgame has launched and with it comes reviews, calls for no spoilers,
marketing and PR, but also a similar trend we see with every major movie
release recently and that is comments about product placement. This is
something that is not new for the movie universe, indeed it was being lampooned
all the way back in 1992 in Wayne’s World.
However, it does feel like it is becoming more of an issue these days, or at
the very least it is more in your face.
So why is this important? Well, for many reasons, the first being that companies
are using films to pepper you with ads when your subconscious has lowered its
usual defences that it uses to ignore advertisements. Sometimes these are very obvious
like when on Chuck they would stop to
explain the Subway sandwich they are having, or on Cougar Town when they would stop to explain the Subway sandwich
they are having, or on Community when
they … okay look Subway does this a lot. Fun fact, when writing this article I
double checked I was right about the Subway integration and lo and behold
before the YouTube videos of the shows was a new ad for Subway. While this is
all a bit silly, it is also important because advertisers pay a lot of money to
do it. PQ
Media found a 14% increase in spending on product placement in 2017 alone.
TL;DR – A masterful look at how to use tension to build a story in a brutal world
Score – 4 out of 5 stars
Post-Credit Scene – There is no post-credit scene
Today I got to cross a film off my pile of shame that has been sitting there for quite a while. Sicario was one of those films that were made by people I have come to deeply respect in the film industry but at the time when it came out, I was not in the right head space to give it a watch. Ever since then I have been meaning to go back and give it a go if only to add to my understanding of some of these filmmaker’s work, but it sat there. Well, today that changes as we take a dive into the world, or at least one perspective of the world on the American/Mexican border.
TL;DR – Visually stunning, and a wonderful follow up to a true Sci-fi classic.
Score – 4.5 out of 5 stars
Besides Star Wars later in the year, I don’t think there has been a film as anticipated in the sci-fi world more than Blade Runner 2049. As I mentioned in my retrospective of Blade Runner (see retrospective) the first time I watched the original was just the other day so I came into 2049 with that whole story being very fresh in my mind. Which turns out was a good thing, because Blade Runner 2049 is not just a sequel in name only. So without getting into spoilers here, you may want to go watch the first film in preparation of seeing it here, not that you should need an excuse to see one of the most transformative science fiction films of the last century. I do have to say from the start that I went see Blade Runner 2049 at a premium showing (Gold Class for those in Australia) which I paid for, and I went during the middle of the day when there is usually fewer people. However, still with all this, I was in a session with a couple that loud talked throughout the film, in the quiet contemplative moments, and even answered an unmuted phone at some point. So while I am professional, I can’t put aside the possibility that this might have impacted my perception of the film. Now overall I really liked Blade Runner 2049 but it is hard to talk about it without hitting spoilers, hell even the cast list is a spoiler at this point. So just for the sake of precautions be prepared for [SPOILERS] ahead if you have not seen the film, which you should.