Article – Films, an Exercise in Selling you Stuff.

TL;DR – While films are here to entertain, they also have an increased chance of selling you all sorts of things

CAT in Skyfall. Image Credit: MGM.

Article

Today one of the biggest films in recent memory Avengers: Endgame has launched and with it comes reviews, calls for no spoilers, marketing and PR, but also a similar trend we see with every major movie release recently and that is comments about product placement. This is something that is not new for the movie universe, indeed it was being lampooned all the way back in 1992 in Wayne’s World. However, it does feel like it is becoming more of an issue these days, or at the very least it is more in your face.

So why is this important? Well, for many reasons, the first being that companies are using films to pepper you with ads when your subconscious has lowered its usual defences that it uses to ignore advertisements. Sometimes these are very obvious like when on Chuck they would stop to explain the Subway sandwich they are having, or on Cougar Town when they would stop to explain the Subway sandwich they are having, or on Community when they … okay look Subway does this a lot. Fun fact, when writing this article I double checked I was right about the Subway integration and lo and behold before the YouTube videos of the shows was a new ad for Subway. While this is all a bit silly, it is also important because advertisers pay a lot of money to do it. PQ Media found a 14% increase in spending on product placement in 2017 alone.

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Map-It – Slow Mo Time: Mapping Planet Slow Mo

TL;DR – Today we chart every location visited during the Slow Mo Guy’s ‘Planet Slow Mo’ series

Tank shooting. Image Credit: The Slow Mo Guys.

Article

Article

Today we are exploring something close to my heart. One of my first ever dives into the world of YouTube back in the day was this little channel (well not so little anymore) of these two guys out of Britain filming things in slow motion.

As a film making technique I have always been captivated by slow motion and to see it used to capture weird and wonderful sights is something I have always love. Over the years whenever there is a new video I always make time to watch it and to this day they are always amazing like creating a fire tornado or blowing up 10ft balloons or even exploding airbags.

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Eleanor of Aquitaine First Look and Analysis – Civilization VI: Gathering Storm

Eleanor’s Bonuses

Eleanor of Aquitaine leader of France in Civilisation 6 Gathering Storm


Civilization LeaderEleanor of Aquitaine
Leader Agenda
English Capital
French Capital:  
Leader Bonus: Court of Love – Great works in Eleanor’s cities leads to a loyalty deficient in other civilization cities withing 9 tiles. If a city leaves a civilizastion and Eleanor is the the Civ with the most loyalty pressure the city skips the Free City phase.

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Phoenicia First Look and Analysis – Civilization VI: Gathering Storm

Dido leading Phoenicia in Civ 6 Gathering Storm.

Phoenicia Bonuses

Civilization Leader: Dido
Civilization Agenda: Sicilian Wars – wants to settle coastal cities. Likes those who settle inland. Dislikes those with mostly coastal cities.
Civilization Capital: Tyre
Civilization Bonus: Mediterranean Colonies – embarked Settlers get +Movement & Sight, Cities on the coast on the same Continent as the Capital will always be Loyal
Leader Bonus: Founder of Carthage – Can move the Civilization Capital to any city with a Cothon by completing a Special Project, +Trade Route for every building in the Government Plaza, +Production to Districts in the same city as the Government Plaza.
Unique Unit: Bireme – +Combat Strength & Movement, protects near by Trader Units
Unique District: Cothon
Rivers: Litani River
Deserts: Tanezrouft Basin

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Article – Crash Course in Christian Music for Christmas Time

TL;DR – See Title
Crash Course in Christian Music for Christmas Time

Article

So it is that time of year again, when people are flying back to their parent’s homes, or staying with friends and whether by design or surprise they may find themselves heading off to an unfamiliar Church for some kind of Christmas service.

Like all social institutions Churches have their own rituals and formats, and so can end up being daunting Matrix slow-mo bullet dodging exercise trying not to look like a fool, but this where we are here to help. Indeed you may get lucky and all they will sing is Christmas carols that you are used to, unless you work in retail in which case this might be the opposite of lucky for you.

But today we will go through a selection (not all) of the types of music you are likely to encounter these holidays so that you can be better prepared for what is coming. So let us begin.

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Analysis – Rogue One is a Case Study on the notion of Death

Before we start I need to make it clear that this blog will be full of spoilers for the recent Rogue One and Suicide Squad, as well as last year’s The Force Awakens, and all of Star Wars in general, so proceed cautiously if things like this concern you.

So when I was watching Rogue One yesterday for the third time, at which point instead of watching the broad strokes of the story you instead focus on more of the details, it occurred to me that not only is Rogue One interesting in the fact that it kills off its entire leading cast (yes I said there were spoilers don’t complain that I didn’t warn you) but also how it kills them. Now of course, as most people know, there were extensive reshoots with Rogue One which may have drastically changed the outcome of how characters died, but that is a discussion for another day, today we will just be focusing on the movie as it is in cinemas.

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