– While films are here
to entertain, they also have an increased chance of selling you all sorts of
Today one of the biggest films in recent memory Avengers:
Endgame has launched and with it comes reviews, calls for no spoilers,
marketing and PR, but also a similar trend we see with every major movie
release recently and that is comments about product placement. This is
something that is not new for the movie universe, indeed it was being lampooned
all the way back in 1992 in Wayne’s World.
However, it does feel like it is becoming more of an issue these days, or at
the very least it is more in your face.
So why is this important? Well, for many reasons, the first being that companies
are using films to pepper you with ads when your subconscious has lowered its
usual defences that it uses to ignore advertisements. Sometimes these are very obvious
like when on Chuck they would stop to
explain the Subway sandwich they are having, or on Cougar Town when they would stop to explain the Subway sandwich
they are having, or on Community when
they … okay look Subway does this a lot. Fun fact, when writing this article I
double checked I was right about the Subway integration and lo and behold
before the YouTube videos of the shows was a new ad for Subway. While this is
all a bit silly, it is also important because advertisers pay a lot of money to
do it. PQ
Media found a 14% increase in spending on product placement in 2017 alone.
TL;DR – Today we countdown my Top 10 films of all time; from towns where there are a lot of ‘accidents’, to all forms of Sci-Fi, to do you know the man with six fingers on his right hand, and everything in between.
Recently I watched the CineFix crew countdown their Top 10 films, and it had me thinking what are mine? Now it was at this point where I of course naturally spiralled as how can you reduce thousands of films that you have seen into only a Top 10. Just before I threw my hands up in resignation and chucked in the towel I happened to catch an episode of Movies with Mikey on how he determined the best sequel. With this in mind I wondered if there was a set of criteria that I could use to categorise the films into a list that I would be happy with, and after some work, I came up with the following criteria that work for me.
Films that are beautifully constructed
Films that mean something to me
Films that are always re-watchable
Films that have added to my love of the craft of cinema
With this criterion in mind I went through all the likely candidates and with a bit of a struggle I think I have been able to come to a final list, well at least until I change my mind next week, which is always a chance.
TL;DR – Not as good as Skyfall in any real respect, but much better than Quantum of Solace
Score – 2.5 out of 5 stars
If I had been reviewing Spectre right after Quantum of Solace I think I would have been much more favourable to it, simply because any Bond film has to be better than that mess. However, between now and then we’ve had Skyfall, which ditched all the story baggage they had been building upon for a standalone Bond adventure and it was a much better film. Alas Spectre decides you know what’s good let’s go back to all that lore we were building up ‘cause you know what people loved that. Ok look it is not that bad, there are some really great moments, there is just a lot of faff you have to get through as well.
TL;DR – A surprisingly good entry into a long running franchise, who knew Tom Cruse could still be this engaging
Score – 4 out of 5 stars
So here we are the fifth film in a franchise which is something quite rare, even rarer is that it is the best of the franchise so far. So if you are unaware of what the Mission Impossible movies are all about let’s give you a quick rundown. The IMF is a secret intelligence organisation that takes on missions other spy agencies would find impossible, think of it like the American Bond (and the comparisons don’t stop there). This is the fifth instalment so there are a couple of things you take for granted when you go to see it, Tom Cruise is going to do some crazy stunt that even stuntmen would be like nope. A character is going to pull off their face to reveal that they are really someone else wearing a face mask, someone is going to get a message that will self-destruct in 10 seconds and Alec Baldwin is just going to be there to yell at things. All of these things happen and more, but the polish in which the actors, directors, effects people pull them off is remarkable.